COOPER TIRES | MY CAR WEARS COOPERS

wE NEEDED TO SHOW THE quality of Cooper tires. WE DID IT BY THINKING OF COOPERS LESS LIKE TIRES, AND MORE LIKE SHOES. THAT OPENED UP A RICH AND RELATABLE WORLD TO TELL THE STORIES OF DRIVERS AND THEIR RELATIONSHIPS WITH THEIR COOPER-WEARING CARS.

GREG BRUCE (CW) | FELIPE PAVANI (CD) | JIMMY BURTON (CD) | ERICA ROBERTS (CCO) | ESTEFANIO HOLTZ (ECD) | JARON ALBERTIN (DIR) | RYAN SCHUDE (PHOTOG)