KAISER PERMANENTE | THE FLU-YOU

KAISER PERMANENTE FACED A CHALLENGE: HOW DO WE GET PEOPLE TO GET THEIR FLU SHOTS? THEN WE FACED THAT CHALLENGE, PLUS A BONUS CHALLENGE: HOW DO WE MAKE A SPOT USING ONE OF THE GREATEST SHOOTERS OF ALL TIME, WITHOUT ACTUALLY FEATURING HIM? [STEPH REALLY WANTED TO BE THERE. SERIOUSLY. HE HAD PRACTICE] INTRODUCING THE FLU-YOU - OUR WEAKER, SICKLY VERSION THAT SHOWS UP WHEN THE FLU GETS THE BEST OF US.

NORA DELIGTER (CW) | LP TREMBLAY (GCD) | TIM HIDECKER (DIR)